By Josh Davis posted on Thursday, August 19, 2010 @ 1:43 PM - (General)
Here's another AMAZING wedding industry partnership brought to you by:
Association for Wedding Professionals International (AfWPi)
Party & Wedding Faire and Bridal Expo will now feature fashion shows produced by San Jose Fashion Week and That Look Models. Upcoming bridal show events will be featured as open casting calls for That Look Models, as well as a special bridal fashion show event on October 24 in Lodi that will benefit the American Red Cross. Portions of these events will also be featured as special content in Sacramento Weddings Magazine. So don't miss out on all the excitement!!!
For bridal show exhibitors, our events will now be headlined by bridal fashion shows featuring major designers and their latest fashions worn by professional runway models. Bridal fashion transcends the basic function of wedding planning and attracts a much larger audience of people who want to be a part of the fun and excitement that is the fashion industry. If you want to be involved in higher quality events, look no further…Bridal Expo and Party & Wedding Faire are now the exclusive partners for a new generation of bridal show events.
For brides and grooms, you will experience events with more high-level wedding vendors all in one place that will allow you to build your event more efficiently, while being involved in a bridal and fashion party like none other! You will be able to see more wedding themes and ideas from all the wedding artists who will be involved in your event...floral designers, cake decorators, entertainers and dj's, table and linen specialists, caterers, ceremony and reception locations, and much more! Take part in our prize giveaways, and get special bridal show rates from vendors that are only available at these events! For more information, please visit our Online Bridal Shows for Sacramento, Lodi, Stockton, and Modesto, and read the official press release below...
The Trade Secrets™ and AFWPI™ Announce Partnership with San Jose Fashion Week™
Party & Wedding Faire and Bridal Expo Feature Fashion Shows Partnered With San Jose Fashion Week and That Look Models
Sacramento, Calif., August 17, 2010 – FOR IMMEDIATE RELEASE The Trade Secrets, which recently merged with Association for Wedding Professionals International, is now the exclusive bridal industry partner with San Jose Fashion Week and That Look Models. Julia Costanza, the President of both The Trade Secrets and the Association, will also serve as Executive VP of That Look Models Sacramento which will serve the fashion industry throughout the Greater Sacramento and Central Valley regions.
“For three years, I have been working to bring media coverage and state-wide attention to the wedding industry in Sacramento and the Central Valley” says Costanza. “Our part of the state has so much to offer but is always overshadowed by the bigger cities.” Ms. Costanza’s efforts will build the local economy by producing quality fashion and bridal events that bring designers, retailers and consumers together. These events will be backed by a powerhouse of media brand names in both the fashion and wedding industries, who come together through the combined efforts of these three major companies.
Casting calls for That Look Models Sacramento will be held at the following events.
Bridal Expo, Country Club Plaza, Sacramento
September 11 & 12, 11 am to 4 pm
2310 Watt Avenue, Sacramento, CA
Party & Wedding Faire, Vintage Faire Mall, Modesto
September 19, 11 am to 4 pm
Corner of Sisk & Dale Rds., Modesto, CA
For more information please contact The Trade Secrets at 209-532-8100 or 866-532-6166.
About The Trade Secrets
The Trade Secrets is an event planning agency that produces events and wedding media including Sacramento Weddings Magazine™, Party & Wedding Faire, Bridal Expo and the Online Bridal Show Network including SacBridalShow.com, LodiBrides.com, ModestoBrides.com and StoctonWeddings.com. The media line has over 15 years of history in the Sacramento and Central Valley markets.
About the Association for Wedding Professionals International
The Association started in 1995 with the goal of providing buying power, insurance discounts, bridal show discounts and more consistent networking opportunities. Over the years members enjoyed bride leads, educational opportunities, international conferences, discounts on advertising, credit card processing and more. AfWPi is now a global community with members in 32 countries. It is recognized world wide as a resource for wedding professionals and the media.
By Josh Davis posted on Saturday, August 14, 2010 @ 1:46 PM - (General)
Come experience Lodi Wine Country for your wedding...
The Lodi Wine Country Wedding Faire
Sunday, Oct 24, 2010 - (11 am to 4 pm)
Hutchins Street Square - 125 South Hutchins Street, Lodi, CA
All-inclusive 2-day "Stay & Play" packages with online reservations coming soon! These packages will offer couples the opportunity to experience a relaxing and romantic day in Lodi on a wine tour or spa getaway, and then after an evening of food and fun, spend the following day planning the wedding of their dreams. More details on the way, so visit our bridal shows page for updates.
Winery weddings have been one of the hottest trends in the wedding industry in recent years for good reason. Wineries offer a unique balance of natural beauty, elegance, and sophistication, without losing the warmth of family, tradition, and small-town charm.
Lodi completely captures all of these characteristics and offers a diverse blend of settings for your wedding ceremony and reception. With venues themed with antique barrel rooms, to historic tuscan architecture, to down home country barns...Lodi has it all. Despite the wealth of amazing wines, natural beauty, and perfect wedding venues, Lodi remains a closely guarded secret. One thing you won't find in Lodi is too much traffic or over-urbanization. The Lodi winery owners and locals love the closeness of their community and small town values, and this type of bond and passion for their craft shines through in the events that take place at their venues. They will gladly host the wedding of your dreams and will welcome you back time after time to enjoy their wine and keep the memories of your event alive.
The Lodi Wine Country Wedding Faire offers both out-of-town guests and locals the chance to meet all the local wedding professionals you will need for your wedding in one place. Make your wedding planning experience a breeze by meeting your potential wedding vendors in person, discover what they have to offer, and compare with the other options all in one day.
Also featuring...
A spectacular fashion show to be held in the Performing Arts Theater
2 banquet halls filled with many of the area's premier wedding vendors
A fully decorated mock ceremony
Show specials offered by vendors that you won't get anywhere else
By Josh Davis posted on Saturday, July 24, 2010 @ 3:00 PM - (General)
Register to Win a FREE Wedding AND Honeymoon in Paradise!
The Pilippines has been known to be one of the ultimate wedding destinations in the world by travel and destination wedding experts for its natural beauty, quality of service, overall experience, and value. Now it's your chance to learn about and experience what the Philippines can offer for someone considering a tropical destination wedding in paradise. One lucky couple will get an ultimate destination wedding for FREE, but we will also have a complete resource for planning a Philippines destination wedding for everyone. You will be able to connect to the most beautiful resorts, key wedding coordinators, and international contacts to guide you through the process. The best part is, you won't have to worry about the quality or reputation of the businesses you are dealing with, because they will all be approved members of the Association for Wedding Professionals, International. More information coming soon, so check back often and see all the new developments on our Online Bridal Show websites!
Only official entry forms will be used to select the winner. In order to receive an official entry form by email you MUST fully complete an online bride/groom registration on one of our Online Bridal Show websites currently available in the state of California, or receive an entry form in person by attending one of our bridal shows.
By Josh Davis posted on Saturday, July 17, 2010 @ 10:30 AM - (Wedding Advice)
The mistake most wedding websites make is trying to be all things to all people. We're not trying to be the biggest, just the best and most locally focused website to help couples plan their wedding. Why would a couple having a winery wedding in Lodi need information on a reception site in Oakland? or a couple tying the knot in Sacramento need a caterer in San Jose? They wouldn't! So why do you have to spend all your time sorting through listings from all over Northern California? Our Online Bridal Show websites give local couples all the information they need to meet the local vendors who service their area. You're welcome!
But that's not all...there is a lot more to being the best local wedding planning resource for local couples, and we don't want to be 2nd best! So we've gone above and beyond with the following features...
A FREE online copy of Sacramento Weddings Magazine! Save your money and go green...you can flip through every page of the magazine right on your computer. Find something you like? You can even print or download pages to keep and create your own idea scrapbook that will help you remember all of those moments of inspiration.
Speaking of inspiration, our real weddings page contains tons of actual wedding videos and slideshows from real local couples. We know you'll need some inspiration to create the wedding of your dreams, so take some time and watch a few. You'll get great ideas and see the latest fashions, themes, and decorations to help you piece together your perfect wedding day.
We also keep an up-to-date schedule of professionally produced local bridal shows that include some of the longest-running and most successful bridal show events in the area. We want to make sure you attend a quality event and get the most out of your bridal show experience!
Our sites will also be featuring blog articles from some of the area's premier wedding vendors on all topics related to helping you get from being newly engaged to happy honeymooners. So take a moment to register on our site, and after you've selected the categories you're interested in, our vendors in only those categories will send you more information. Be sure to check back often to see all the newest vendor profiles, bridal shows, blog articles, real weddings, and more! And oh yeah...congratulations!
By Josh Davis posted on Monday, July 12, 2010 @ 5:29 PM - (General)
How would you feel if your clients always had to trust a separate 3rd party company for the quality and effectiveness of your product to satisfy their needs? Let me guess...you'd rather have everything under your control, right? When things get outsourced and more companies and people become involved, more opportunities for problems arise. These problems can cause anything from minor glitches to complete failure to perform. Would you want to operate your business this way, where it felt like your clients were taking a gamble in hiring you? We wouldn't either!
Keeping everything in-house means quality and security, so we have total confidence when putting our bridal shows, magazine, and websites to work for you. We control our bridal show traffic, our magazine distribution, and our overall exposure and impact to the consuming public. We have designed a process, not just a single product, to engage our (and your) target audience at the earliest possible moment and give them all the wedding planning products they need and clear direction on how to use them. Today's consumer expects more, and why wouldn't they with all the technology at their disposal? It's up to us, and you, to be there for the consumer with a wealth of information and personal service they need to plan a wedding. We don't want to take chances with the effectiveness of our products, and wouldn't want you to either! Welcome to the "new" Association for Wedding Professionals International (AFWPI).
What is the "new" AFWPI, and how can it help you?
The new AFWPI is networking, education, business solutions, marketing, advertising, product discounts, an international media resource center, and a place to make your business more successful. The new AFWPI is the umbrella for proven media products including Sacramento Weddings Magazine, Bridal Expo, Party & Wedding Faire, and the Online Bridal Show Network. Wedding industry media has struggled to keep up with changing trends for far too long now! So how will the new AFWPI pioneer the next generation of the wedding industry? The new AFWPI will understand and embrace new technology instead of resisting it. The new AFWPI will react and adjust to the changing market place instead of complaining about it. The new AFWPI will aggressively move to create more value and benefits for our members instead of ignoring or missing out on opportunities.
So, do you enjoy dealing and negotiating with all the different companies that offer advertising? Do you trust the results you will get? Now you don't have to! The AFWPI has everything your business needs! Whether it is bridal shows, website promotion, magazine advertising, or good old networking, the new AFWPI will give you more for your time, energy, and money.
I urge you to explore the new AFWPI and what our programs and products can do for you. I will personally meet with you to review your marketing plan and give you the information and options you need to make decisions that will benefit your business.
